Are Backorders Your Own Private Kickstarter?
Crowdsourcing has become a hot topic. And a new e-commerce strategy in disguise. The term “backorder” is not a popular one, with connotations of bad inventory management. I think it’s a shame that a great opportunity has a bad rap.Why can’t backorders become preorders? They can. Easily.
OLLOpk is a gangbuster Kickstarter success. Created by design veterans, these parkours sneakers are sought after within a famously fanatical population. So it follows that the second generation of shoes was met with wide and eager anticipation. Unfortunately, production delays made the promotion of the new models stutter.
cgk.ink worked with OLLOpk to turn a snafu to an advantage. Here’s how:
